Statuspage Hugops campaign
Art direction, photography, and retouching
Project Overview
Hugops was a Statuspage campaign highlighting the human side of IT incidents. This project was a series of posters featuring Atlassian Statuspage teammates and real Statuspage customers).
My responsibilities
I was directly responsible for producing and art directing the photo shoot, collaborating with the talent (customers and Statuspage staff), lighting, photography, and retouching. My design partner Clive Hacker assisted on the shoot.
The campaign team consisted of Clive Hacker, and illustrator Trace Byrd who designed and developed the broader Hugops campaign and integrated my photography into compositions for posters and social media. An overview of campaign imagery designed by Clive and Trace is included at the end of the page for context.
Additional campaign posters designed by Clive Hacker and Trace Byrd.
